How to plan a fundraising campaign on social media in 10 steps
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Loading... - Diya Jacob
- 21 Sep 2022
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Social media can be a great platform for fundraising - not only social media campaigns can bring you donations, but they also raise awareness for your cause and highlight your organization and the type of work you do. Granted, you run a though-out social media campaign - and we are here to ensure that.
For many of us, especially those working in small nonprofits and grassroots organizations, the goal is to find a way to do fundraising effectively and in a manner that saves us time.
In this article, we’ll go through organizing a fundraising nonprofit campaign on social media and what tricks you can use to make this process more efficient.
How to run a fundraising campaign on social media?
Any good campaign starts with planning. For this article, we drafted 10 steps necessary for launching a fundraising campaign on social media, and 8 of them take place before the launch. Thus, you'll need a lot of preparation.
The good news is, the actual campaign launch becomes stress free and doesn't demand that much time from you. Once you plan everything, you can dedicate an hour of your day to posting and engagement, and that's it.
So where do we start the preparations? At the end actually. Before you design your campaign, you need to decide what results you want to achieve.
Step 1: Figure out your goals
Obviously, with a fundraising campaign, your goal is to get as many donations as possible. However, to run a propper fundraising campaign, you need to be more specific. Try to answer those questions:
· How much money or individual donations do you want to receive?
· What case are you fundraising for? For example, it can be a campaign for your organization on the whole or a campaign adressing a specific need/case.
· What are your accompanying social media marketing goals?
Let's break down the last question a little bit more. The accompanying social media goals aren't connected to your fundraising goals, but to the wider social media strategy of your organization.
More followers or higher social media engagement are not the social media marketing goals. These are metrics that can help you evaluate whether you're reaching your goals or not, and it's a good quantitative measurement of your successes, but they are not the actual reason you're on social media.
Social media marketing goals for nonprofits may look like this:
Raise awareness around the cause you're advocating for and make people care about it
Find beneficiaries for your organization
Amplify fundraising and gather individual donations
Attract volunteers
Build a community of socially engaged activists
Of course, you can focus on several goals at once and add your own that are not on the list.
Once you define what you aim for, figure out how to evaluate these goals. What metrics will help you understand if you're going towards them or stuck in place.
These can be social media metrics, website traffic, and the number of donations and volunteers (but be sure to analyze if they came from social media).
At this stage, you can turn these one-line goals into SMART goals: specific, measurable, attainable, relevant, and time-based. Read More…
