How to Track and Analyze Your Twitter Hashtags
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Loading... - Madison Pearce
- 12 Sep 2022
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Hashtags have long been used to help users and brands alike categorize content, discover trending topics, and contribute to relevant conversations.
And with around 500 million tweets sent per day — that’s 6,000 tweets per second — marketers would be wise to optimize their brand’s tweets as much as possible to break through the noise and reach their target audience.
Through Twitter hashtag analytics, marketers can gain crucial insight into which hashtags are being used by their brand’s target audience, which ones generate the most engagement, and how their brand’s hashtags are performing on Twitter.
Tracking and Analyzing Twitter Hashtags: Why it Matters
On a platform where conversations begin, hashtags have always played a crucial role on Twitter. Not only do hashtags help amplify your tweets and allow your brand to chime in on relevant conversations, but using the right hashtags can increase your content’s discoverability and reach.
But exactly how much impact do hashtags have on overall engagement? Let’s take a look at a set of hashtags for the alcohol brands industry.
Using our hashtag discovery tool, we can analyze engagement rate lift — highlighted in the blue box in the top right corner — and see how much better or worse tweets with hashtags performed compared to tweets that didn’t use the hashtag.
By including these hashtags in their tweets, some of these alcohol brands saw an engagement rate lift up to 34 times better than the average rate for their industry.
So what does this mean for your Twitter strategy? Hashtags can have a major impact on overall engagement, but only if you’re using the right ones for your brand.
To figure out which hashtags work for your brand, it’s essential to track and analyze different Twitter hashtags.
But in order to accurately measure the performance of your hashtags on Twitter, you need to know which metrics to track, how to analyze hashtags, and which tools to use for your Twitter hashtag analytics.
Top Twitter Hashtag Metrics to Track
When you’re considering which hashtags you want to track for your Twitter strategy, there are a few key metrics to look out for. These metrics can help you measure the potential impact these hashtags will have on your brand’s overall Twitter performance.
Popularity
First, how popular is the hashtag? In addition to trending hashtags, there are also hashtags that people regularly search for and will always get a ton of usage. For instance, the hashtag #giveaway garners hundreds of uses per hour according to our hashtag analytics tool.
But what’s most popular on the platform may not be the best choice for your brand. For example, the hashtag #photography is another popular evergreen hashtag on Twitter that individuals use to showcase their personal work. So if you’re marketing a beer brand on Twitter, it probably doesn’t make sense to use this popular hashtag.
To make the most impact with your hashtag strategy and reach your target audience on Twitter, it makes more sense to track the most popular hashtags in your industry and look out for the ones your ideal customer uses and searches for (more on that below). Read More…
