When to Pause Your Social Media Channels
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Loading... - Rosie Payne
- 12 Sep 2022
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Many marketers may be struggling to figure out whether they should pause social media channels for their company or clients in light of different world events, natural disasters, and other situations.
Let’s look at when you should put your social media channels on hold and review how to make the decision process as smooth as possible.
6 Questions to Consider Regarding a Social Media Pause
To help you decide whether to do a social media pause, consider the event or situation itself. Before you decide whether it’s a major or minor event, you’ll have to look further into it. After all, even then, minor issues can turn into major crises quickly, especially on social media.
To make the smartest decision, ask yourself or your team a few simple questions.
Is the situation likely to escalate? Or has the event already happened?
A minor issue already fizzling out might warrant a brief pause for a few hours or the rest of the day.
However, a major world event could mean a multi-day hold or reworking your social media schedule for the foreseeable future.
Does the situation directly affect our brand or our customer base?
When an issue is relevant to your brand, your mission, or your local area, it’s much more important to acknowledge the situation and respond thoughtfully.
Has our brand taken a stance or planned a response to the situation or event?
If your company is raising funds, offering support to people involved, or otherwise taking a stance, it’s critical to be transparent about your contributions.
Will our brand look out of touch if we don’t acknowledge the issue?
When everyone else is talking about an important issue but your brand declines to get involved, you may risk raising eyebrows.
How are our peers responding to the situation or event?
Other brands in your industry or area may be just as unsure as you are. Yet checking to see how they’re approaching the situation can help you gauge its importance and guide your response. Read More…
