How to use video content to skyrocket social media engagement
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Loading... - felix erin
- 08 Jul 2022
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When it comes to businesses, you need highly-engaging content.
Businesses these days are using online platforms to engage with their customers – a blessing for small business owners who don’t have a huge marketing budget to promote their products online. Social media allows you to boost your brand’s visibility and helps you attract new customers, especially if you’re utilizing things such as video content.
If you are working with a social media agency, you should be using video content to help enhance your social media presence and skyrocket your engagement.
Why is social media engagement important?
Your likes, comments, saves and follower numbers are all-important engagement metrics when it comes to your social media. Engagement is a great way to know if the content you create resonates with your audience, which is vital to building a positive brand name and developing your relationship with your buyers.
How does video content help improve engagement?
Content is created in various forms, such as images, blogs, articles and videos, to name a few. And while all of these content types have the potential to generate engagement, video-based content is arguably the best.
But let’s dive a little deeper into five reasons why and how video content can skyrocket your engagement.
Videos are naturally engaging: Not only do videos appeal to our dramatically decreasing attention span over a lengthy piece of text, but videos also work better with social media algorithms and reach more accounts. Around 80% of social media users report watching videos – that’s a huge majority.
Videos convey your message quickly: Our brain processes visuals far more quickly than words. Videos make information easier to understand and digest – as a brand you can get your message across faster. What’s more, videos can help make your message more accurate. Often images can be open to interpretation, but with a video fewer things get lost in translation.
Video is valuable and memorable: Did you know that 95% of a message seen in a video will remain with you? Video content helps make your brand memorable, and if you’re memorable people are more likely to engage with you. Read More…
