Injecting intimacy into wedding photography
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Loading... - Chander Kumar
- 01 Dec 2021
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The wedding photography sector was one of the hardest hit industries during the pandemic lockdowns. While the turnover for most wedding photography groups critically plunged, some wedding photographers even had no option but to sell their equipment to make ends meet. However, it soon became apparent weddings are inevitable, and the wedding industry revived with a few tweaks. An essence of intimacy was added to every aspect of it.
The rise of the 'intimate' wedding
"It was not until August 2020 when the wedding photography industry could get back in action. For most of 2020, intimate weddings were tremendously popular and that was what we photographed," reflected Jobayer Hossain Shuvo, the CEO & chief photographer of Dream Weaver.
Guest lists usually never went beyond 150 people at intimate weddings. Roof tops, lawns, living rooms, and resorts replaced community centres as wedding venues. Besides the changes in preferred location and guest list, all wedding budgets were cut back, be it for clothing, event management, lighting, decor, photography or food.
While some clients went for photoshoots, which solely starred the bride and groom, others opted out of professional wedding photography altogether by assigning friends or family members to photography duty. Custom tailored packages and deals were heavily sought out by potential clients. Venue changes, budget adjustments and health concerns often led to only one photographer representing an entire team. Unlike before, community centres no longer restricted the duration of events due to temporary shutdowns. This frequently led to customers requesting packages which extended up to eight to twelve hours at private venues instead of the usual five.
Before the pandemic, wedding events were about a lot more than the matrimony of two individuals. The families involved in the wedding would have to shoulder the responsibilities of hundreds of guests and attend to countless hosting related tasks and obligations, which are usual by-products of big fat weddings. They also had to continuously attend to catering, decor, and clothing related issues.
With a reduced guest list, drastic cuts to wedding budgets, and a change in venue, the focus shifted back to the bride and groom, and became a celebration of the bonds between close friends and family present at the wedding. Read More…
