Instagram Publishes New Guide to Setting Up Shops and Product Tags in the App
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Loading... - Aicha Mendomo
- 17 Aug 2022
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Mapping out your digital marketing approach for the upcoming holiday season?
In-stream shopping should, at the least, be a consideration, and with a recent survey of 4500 Instagram users finding that nearly half of them use Instagram to shop weekly, IG shopping should also be on your radar as a potential opportunity, both for product discovery and purchase.
Because as the numbers show, the way that people use Instagram, and other social media apps, is changing in this respect. The addition of Shop tabs and store displays gives consumers more ways to immediately connect with products that are highlighted in each app. And as more businesses adopt such processes, user expectations around such also shift, which is why it’s worth considering whether an Instagram store, or other product highlight options in the app, are worth the effort for your brand.
And if you are considering your IG options, this will help – Instagram recently published a 10 page guide to setting up an Instagram shop, and using product tags in the app.
You can download the full guide here, but in this post, we’ll take a look at some of the highlights.
First off, the guide looks at how to set-up your product catalog in IG, which is the backbone of your in-stream product listings. Read More...
