Instagram's Testing a New Way to Use DMs as an Alert Option for New Posts
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Loading... - Kelline Essama
- 30 Sep 2022
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Yeah, I can definitely see this one going off the rails very quick.
As it continues to search for new ways to maintain relevance in the lives of its users, Instagram is experimenting with a new option that would seemingly enable people to share their latest posts with connections via DM, adding another way to boost awareness and engagement in the app.
As you can see in this example, shared by app researcher Hammod Oh, Instagram’s testing a new ‘Public’ folder in your DM inbox which, as the description explains, would enable you to:
“Message or share your favorite posts directly with your followers.”
Which, seemingly, would provide a broad-reaching DM option to blast links to posts, to everybody who follows you in the app.
Back when LinkedIn initially launched its long-form publishing platform, for example, spammers loved it because every time you saved a new post, all of your LinkedIn followers would get a specific notification in the app, providing a quick and easy way to reach a lot of people, free of charge.
Spammers caught onto this, and within a couple of months, LinkedIn had to limit the prevalence of such notifications to stop people misusing it as a blast option. Read More...
