Instagram Shares New Tips on How to Use Instagram Reels for Marketing
This could be a big help if you’re looking to incorporate Reels into your Instagram strategy this holiday shopping season.
As part of its new series of updated how-to guides, Instagram has also launched a new, 23-page overview of how brands can use Instagram Reels for promotion and community building, which includes a range of key tips and notes on effective Reels usage.
And there’s a heap of helpful pointers and notes here – first off, Instagram provides an overview of why you should consider Reels, and the key strengths of the format.

‘The future of video storytelling on Instagram’. Pretty strong statement about where IG is headed – which further underlines why if you aren’t incorporating Reels into your Instagram marketing strategy yet, you’re likely already missing out on opportunities.
The guide also includes some helpful notes on Reels creation, including pointers on the ‘safe zones’ – i.e. where your content will and won’t be impacted by on-screen display overlays. Read More...