Mrs Hinch was issued Instagram post ban by UK watchdog over advertising error
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Loading... - Alexis White
- 16 Mar 2023
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The 33-year-old landed herself in a spot of trouble over her lack of 'ad' tags on Instagram
Cleaning guru and social media star Mrs Hinch was slapped with a ban on Instagram after failing to make clear she was advertising her own products to fans and followers last year. The popular influencer, whose real name is Sophie Hinchcliffe, currently has more than 4.6 million followers on social media and is known for her cleaning tips and tricks.
However, it has emerged that the 33-year-old landed herself in a spot of trouble more than 12 months ago with a UK watchdog over her lack of 'ad' tags in two posts on Instagram. Back in January last year, the influencer uploaded a story showing a notebook with the words: “If you’re a little mad like me tap here for yours.”
A link embedded in the story led users onto Amazon, where they could then buy the notebook themselves. She then wrote: " In my own notebook of course," as reported by the Mirror.
The post sparked 34 complaints from fans as many were unimpressed with the cleaning expert's failure to initially clarify that the post was essentially an ad for one of her own products. According to Advertising Standards Authority (ASA), the commercial intent of the post was “ambiguous”.
Mrs Hinch responded to confirm the notebook was of her own design and was still available to buy in several retailers. Though, she believed it was clear the post was an ad and that it was her own product she was promoting.
She went on to say she would be happy to include "ad" in future posts that had links to her own products. She added that she would continue to do so for up to 12 months after the products had been available for purchase. Read More…
