Meta to Give Users Option to Link WhatsApp Account with Facebook and Instagram
Meta has announced that it will soon allow users to link their WhatsApp accounts with Facebook and Instagram, enhancing the integration of its various platforms. This new feature will be introduced through the Meta Accounts Centre, a central hub where users can manage and link their profiles across Meta’s apps, including Facebook, Instagram, and Quest virtual reality headsets.
The company emphasized that adding WhatsApp to the Accounts Centre will be optional and will be turned off by default. Importantly, personal messages and calls made through WhatsApp will continue to be protected by end-to-end encryption, ensuring user privacy remains a top priority.
By opting to use this new linking feature, users will find it easier to share their WhatsApp Status updates directly to Facebook and Instagram Stories. This integration aims to streamline the user experience, allowing individuals to showcase their activities without the need to post separately on each platform.
The update is expected to be rolled out gradually to users worldwide over the coming weeks and months. Meta stated, “Our approach for WhatsApp is simple: your account is separate from other apps and no one but you can change that.”
The company further explained that while linking WhatsApp to the Accounts Centre is entirely optional, it can facilitate a more seamless experience across its applications. Users will also benefit from a single sign-on feature, making it easier to log back into their WhatsApp accounts with fewer steps.
Meta reassured users about its commitment to privacy, stating, “Whenever we introduce these new experiences, it’s our responsibility to help people understand how we protect their personal information. Privacy is paramount to WhatsApp, and your personal messages and calls are always protected by end-to-end encryption, which means that no one else, not even WhatsApp or Meta, can read or hear them. Adding your WhatsApp to Accounts Centre does not change that.”
As this feature rolls out, users will have the opportunity to enhance their social media experience while maintaining control over their personal information.