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Liberian Fashion Designer Builds Ethical Brand in Australia

For most people, their unique sense and style of fashion come from flipping the pages of Vogue, Essence, and other magazines, but for Lemu K. Reeves, it was natural.

“I was concerned at an early age [about] what I was always wearing as a child,” he says. “I knew I was a creative person.”

Lemu K. Reeves, 43, is the creative director and CEO of the aptly named luxury Australian fashion brand, LK Reeves.

Founded in 2020, the fashion company features a brand of high-end luxurious apparel made with some of the best fabrics from across the world. It features caps, bags, scarfs, dresses, trench coats festooned with Swarovski crystals, carry-on bags, etc.

All of this, he maintains, is credited to his late mother – a driving force in his life – who was a fashionista and loved to deck herself in bright colored clothes.

“My late mother loves fashion, colors. I knew I wanted to design clothes for the world in my early years. I have loved artistic work from my early years. My late brother, Nahnkarmu, was a great artist – he could draw anything you ask him – he did brilliant drawings.”

But he was often bullied for his name. Lemu, a traditional name from the Kpelle tribe of Liberia which means, ‘under your heart,’ is usually given to girls and is considered an anomaly when a boy carries the nomenclature.

Growing up in a war-torn Liberia, the Australia-based Liberian fashion designer said his eye for the aesthetics of beautiful clothing had always been there – a trait he believes was inherited from his deceased mom and brother. Read More...

 

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