LinkedIn Surpasses 1.7m Members in Tunisia
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Loading... - Lottienew eleanor
- 28 Feb 2023
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LinkedIn is attracting more and more Tunisians.
LinkedIn is attracting an increasing number of Tunisians. Formerly used mainly as a means of creating links between people, it is gaining significant popularity among both Tunisians and Tunisian companies.
As of January 2023, most LinkedIn members in Tunisia were aged 25-34 years. This age group accounted for around 60 percent of the total LinkedIn users in the country. Moreover, young people aged 18-24 years represented 26 percent of the registered users, while the 55+ age bracket accounts for only 0.9% of all Tunisian users. In total, more than 1.7 million people used LinkedIn in Tunisia in 2022.
According to advertising reach data from LinkedIn, the company’s audience in Tunisia comprised 13.7% of the total population at the beginning of 2023. The LinkedIn platform is restricted to users aged 18 and older, thus it is also important to know that 19.3 percent of the “eligible” audience in Tunisia will use LinkedIn in 2023. At the beginning of the year, LinkedIn’s ad reach in Tunisia was equivalent to 17.3 percent of the local internet user population (regardless of age). In Tunisia, 39.2 percent of LinkedIn’s ad audience was female at the start of 2023, while 60.8% was male.
LinkedIn’s penetration in Tunisia is still in the relatively early stages, as can be seen by the occupations of the users and the prevalence of the high-tech and technology industries. The leading field is Engineers, who account for 31% of LinkedIn users, followed by Entrepreneurs and IT personnel (12% each), maintenance and sales (6% each), training/learning and research (6% each), and communications, marketing, design, and project managers (5% each). Read More…
