Lusophone launches help MultiChoice develop local content
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Loading... - Evans Boafo
- 19 Aug 2022
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South African entertainment company MultiChoice has launched new Lusophone TV channels in Mozambique and Angola in a bid to boost its local audiences across the continent.
Portuguese language channels Maningue Magic and Kwenda Magic, launching in Mozambique and Angola respectively, will show dramas, soaps, reality shows, music, comedies and dubbed international content. The channels went live on 17th January on MultiChoice’s DStv and GOtv platforms.
The JSE-listed group says that the launch is part of its “hyperlocal strategy” in Africa, which it says combines local content acquisition, production, and the development of local content through international production partnerships. The group says it produced an additional 2,692 hours of local content in 2021, a 41% year-on-year increase. Local content now represents 45% of its total general entertainment content spend, says MultiChoice.
The new channels build on several MultiChoice launches over the past 18 months in Uganda, Ghana and Ethiopia, which have included Pearl Magic Prime, Akwaaba Magic and Abol TV.
Original content market heats up
In 2020, MultiChoice passed the landmark of 20m subscribers in Africa, despite increasing competition for audiences from international players including US giant Netflix, which has invested heavily in original African content for its global platform. Around 43% of MultiChoice subscribers are in South Africa, with the remaining 57% based around sub-Saharan Africa. Joao Ribeiro, channel head for Kwenda Magic and Maningue Magic, says that the launch will help to boost business for production companies in Angola and Mozambique. Read More...
