Marie HeÅ™manovà¡: Most Czech parties don't understand social media
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Loading... - Alexandre Aarle
- 17 Oct 2022
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Which Czech parties are skilled at using social media and why do some politicians get it so wrong? Where should we draw the line over what we share on the internet? And why did some Czech influencers begin spreading disinformation on Instagram? These are just some of the many topics I discussed recently with Marie HeÅ™manová, a leading Czech digital anthropologist.
“For a long time the best users of social media among Czech politicians definitely were Babiš and Okamura.”
I’d like to first look at the connection between social media and Czech politics. It often seems to me that the Czech political parties differ enormously in how they well they do social media, with ANO obviously being really good at it. Would you agree with that?
“I would definitely agree with that.
“Maybe this has changed, but I would say that for a long time the best users of social media among Czech politicians definitely were Andrej Babiš and Tomio Okamura.
“I think there’s a difference between the two, because Andrej Babiš and ANO’s communication is obviously very effective, very well planned, very expensive – that’s my guess; I don’t know, but it looks very expensive.
“You can also see that there is a team of people behind it, like famously Marek Prchal [laughs].
“But Tomio Okamura is maybe even better, because he’s really sort of authentic and he speaks always – it’s always himself and he always speaks directly to the people. Read More...
