Merlot: Giving comfort clothing a chic twist
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Loading... - Dhruv Patel
- 20 Sep 2022
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The highly competitive women's apparel industry is saturated with designers trying to think outside the box and combine style and substance. Consumers are also spoiled for choices and at this point, it can be somewhat tricky to grasp their attention. Sania Afrin, however, makes it look easy. The engineer turned entrepreneur is the owner of two successful ventures, Merlot and Purple Mallow. The latter focuses on accessories for women, and since 2017 has become a household name. But it's Merlot that has been making major headways lately with its meticulously crafted clothing items that is specifically designed for fashion savvy students and working women.
The idea of Merlot came from Sania Afrin's own experience as a professional. After finishing her engineering degree, she obtained an MBA from the University of Dhaka and started working as a lecturer at a university.
"At the initial stage of my career as a lecturer, I noticed a lack of comfortable clothing options for working women", stated Sania Afrin.
Sania had already started Purple Mallow at that point and given her success with her first venture, she wanted to broaden the horizon and bridge gaps that riddled the clothing industry. Thus, Merlot was born in late 2020.
"Women prefer clothing items that are comfortable and easy to put on for our day-to-day activities and this is the foundation of my designs. I also take Bangladesh's weather into account, which is why we use 100 percent cotton materials for our products," Sania said.
"We also price our items very carefully to ensure highest quality and affordability. And, of course to top it off, we add some style and finesse into the mix to make our outfits chic. We also make sure to include a lot of variety so that customers can mix and match and Merlot can be a staple of their daily wear," she added. Read More...
