Meta Announces New Updates for Reels, Including Interactive Stickers, Sound Sync and Longer Clips
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Loading... - Lucas Wilson
- 03 Jun 2022
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Reels is Meta’s fastest-growing content format, and as it seeks to fend off ever-growing competition from TikTok, the company has today announced a range of new Reels updates, including longer clips, new interactive stickers, audio editing options and more.
Reels updates
Longer clips is probably the biggest update – from today, users will be able to create Reels clips of up to 90 seconds, up from the previous 60-second limit.
Meta’s been testing 90-second Reels with selected users over the last few months, and now, it’s giving everyone a little more time to create their Reels content.
Which, in some ways, goes against the short-form ethos of the offering, a key element of its appeal. But then again, TikTok expanded the length of its videos back in July (3 minutes), then again in February (10 minutes), and given its enduring popularity, it would seem like providing users with more flexibility on this front has had little impact on engagement.
Still, on TikTok, there’s no alternative – you can’t post longer clips, for example, to Facebook Watch, or as a regular video upload, which makes it a little different.
I guess, really, an extra 30 seconds is no big deal in this respect, though it could be significant for creators looking to build a presence via the option.
On another creative front, Meta’s also adding a range of new stickers to Reels clips.
“We’re bringing some of your favorite Instagram Stories stickers to Reels: with poll, quiz and emoji slider stickers, you’ll have new ways to connect with people through your reels.”
New interactive tools will help to improve engagement, with polls, in particular, proving hard to resist for many users.
Meta’s also adding a new audio import option, which will enable creators to upload their own audio directly within the Reels creation process, while Facebook Reels will now support voiceovers for your recordings, so you can narrate your videos. Read More...
