Meta announces verification subscription service for Facebook, Instagram users
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Loading... - Sylvie Payet
- 20 Feb 2023
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The parent company of Facebook and Instagram, Meta has announced a new paid subscription for its platforms, which among other features, would allow users to pay for a verified account.
Meta’s Chief Executive Officer (CEO), Mark Zuckerberg, announced the service, labeled “Meta Verified,” in a Sunday morning Facebook post and said the move is about “increasing authenticity and security across our services.”
Zuckerberg added that the service would cost users who subscribe via an internet browser $11.99, or $14.99 if purchased through a Meta iOS app, ABC news said.
The announcement occurred as social media companies seek to cut costs and increase revenue, with several others, such as Telegram, Snapchat, and Twitter, introducing their own services with varying features.
Meta released its third consecutive quarter of revenue declines this month and laid off 11,000 employees — 13% of its workforce — in November to become “a leaner and more efficient company,” Zuckerberg said.
In addition to a blue verification badge on profiles, Meta said the service would also offer “extra impersonation protection” for subscribers, direct access to a live support agent for account issues, and increased reach and visibility on the platform.
Subscribers must also submit a government ID that matches their profile name and photo, be at least 18 years old and have a prior posting history.
Meta’s announcement follows a move by Twitter CEO, Elon Musk, to provide a similar service called Twitter Blue, which permits users to pay for a verification check and will eventually prioritise tweets from verified users in comments and searches. Musk also promised to phase out Twitter’s previous verification system, which required users to be notable.
However, Twitter Blue’s rollout became overwhelmed by a wave of imposter accounts that forced the company to temporarily pull the verification feature down. Read More…
