Meta Rolls Out Cross-Posting Feature from Instagram and Facebook to Threads
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Loading... - Ariana Carde
- 28 Aug 2024
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Meta has officially launched a new feature that allows users to cross-post from Instagram and Facebook to Threads, its social networking platform. This feature is part of Meta's goal to maximize the reach of content shared on its family of apps.
How to Cross-Post from Instagram to Threads
To cross-post an Instagram image to Threads, users need to toggle on the Threads sharing button when posting an image. The caption will become the text for the Threads post, and hashtags will convert to plain text. Users can choose to cross-post once or set up automatic sharing to always cross-post to Threads. This feature is available to all users globally on iOS and Android devices, but it does not support cross-posting Instagram Reels to Threads.
How to Cross-Post from Threads to Facebook
To cross-post a Threads post to Facebook, users need to enable the Threads option when typing a post. This feature is available on Android, iOS, and in all countries where Threads is available. However, it only applies to text and link posts, not videos.
The Benefits of Cross-Posting
The ability to cross-post from Instagram and Facebook to Threads can simplify the posting process for content creators, social media managers, and business owners, saving them time and effort. Instead of creating different content for each platform, they can reach multiple audiences simultaneously with the same post. However, it's essential to consider whether posting the same content across platforms is the right strategy for certain posts, as they may not translate well.
By following these steps, you can take advantage of Meta's new cross-posting feature and expand your reach across multiple platforms.
