Our Top Tips For Your 2023 Social Media Strategy
-
Loading... - Cosmina Cebanu
- 29 Mar 2023
- 73 Views
- 0 Like
- 0 Comment
Looking to stay ahead of the latest social media trends? Welcome to the Monthly Empowered Social Media Trends Report! We’re here to help you choose the trends that will be most impactful for your business. We actively analyze social media data and deliver a report at the end of each month, so you can stay ahead of the curve.
In 2023, we’re predicting that:
📱 TikTok will become a super app, an all-in-one app that includes social media, messaging, services, payments, and basically anything else you would normally do on the internet.
🤳 BeReal will continue to influence other apps to be more authentic.
📷 Gen Z will continue to look for unfiltered, ad-free, uncurated content.
🎬 Reels will continue to be important for brands.
🔍 You will need to incorporate keywords in your social media captions as more people begin to use social media platforms as search engines.
⌨️ Closed captioning will be the default on social video.
🤖 There will be rapid adoption of AI tools in the marketing field.
Now, we’re going to be giving you our top 3 tips for each platform for your 2023 strategy. Plus, we’ll go through any platform updates that we think you need to know about.
Instagram
No alt text provided for this image
Unless you’re a restaurant or salon, you probably haven’t been able to make use of action buttons on your Instagram profile before. Well, now you can!
Instagram has added a new “Lead Form” option within your business profile action buttons, which provides new ways to generate direct responses from your business presence in the app. You can choose either a standard data collection CTA, or add custom questions, in order to further guide queries.
It could be a good way to further qualify interest coming from the app, and gather more information for follow-up and planning.
In other news, Instagram chief Adam Mosseri recently said that the platform had gone too hard on pushing videos and will look to make photos more of a focus once again in 2023. This doesn’t mean that video isn’t important or that you should stop creating Reels, but it will be great news to a lot of people who found the emphasis on video to be overwhelming after recent updates. Read More….
