Pinterest Shares Tips on How to Incorporate Sustainability Messaging in Your Ads
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Loading... - Laura Ansong
- 29 Mar 2023
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Amid rising concerns about climate change, and how we can all contribute to improving the future of the planet, sustainability is now a much bigger focus, which also relates to brand messaging, and including critical environmental info in your ads.
The right messaging on this front can have a big impact, in regards to improving response and awareness, while also helping to build your brand reputation.
To measure the impact of this, Pinterest recently conducted a study of 54 campaigns that included sustainability messages, in order to better understand how they impact consumer response.
As per Pinterest
“We found that 94% of sustainable campaigns lifted Pin awareness compared to 84% of non-sustainable campaigns. And importantly, these campaigns drove action intent: Campaigns with sustainable messaging were 2.4x more likely to lift action intent vs non-sustainable campaigns.”
That may be even more impactful on Pinterest specifically, with Pinterest also noting that Pinners are 63% more likely than those not on the platform to say that knowing the product or company is environmentally friendly is a driver for their purchases. Read More…
