Pakistan’s Gaming Industry is Ready to Play!
In recent years, Pakistan has emerged as a formidable player in the global animation and video game sectors. Once considered a marginal participant in these industries, the country is now gaining recognition for its technological innovation, creative talent, and entrepreneurial spirit. As Pakistan builds its gaming and animation ecosystem, it is well-positioned to become a significant player in the global markets, which are projected to reach $321 billion and $405 billion by 2026, respectively, according to Grand View Research.
According to the Pakistan Animation, Graphics, and Gaming Ecosystem Report (2022–23), the gaming and animation industry in Pakistan is already valued at over $300 million annually. With more than 240 studios of varying sizes employing thousands of skilled professionals, the foundations of this rapidly expanding sector are robust.
Key figures in the industry, such as Babar Ahmed, CEO of Mindstorm Studios and VP of Product Strategy at Lion Studios, are at the forefront of this initiative, working to raise global awareness of Pakistan's potential. Saad Hameed, CEO of Game District, has also made significant contributions, particularly with his game, My Supermarket Simulator 3D, which topped the Android store with over 17 million downloads in September 2024.
Fasieh Mehta, Global Partnerships Director at Epic Games, highlighted the immense potential within Pakistan's gaming industry during a recent gaming event. He noted that local developers are creating games that resonate with audiences worldwide, thanks to improved resources and support. The participation of international tech companies has been crucial in accelerating Pakistan's growth. Google’s ongoing support for regional studios and Epic Games' acquisition of Quixel have opened doors for more international collaborations, particularly in the Middle East and North Africa (MENA) region, where the gaming industry is projected to grow to $6 billion by 2025.
The growth of Pakistan's gaming industry has also been bolstered by government initiatives. Organizations like the Pakistan Software Export Board (PSEB) and Ignite (the Ministry of IT & Telecom's ICT R&D Fund) have introduced transformative projects, including the establishment of two Centres of Excellence in Gaming and Animation (CEGA) in Karachi and Lahore, as well as the country’s first Virtual Production Stage (VPS). These centers aim to provide technical training, mentorship, and talent development for aspiring game developers and animators.
Hassan Bin Rizwan, Founder and CEO of SABAQ and Moonshot Animations, emphasized the importance of grassroots talent development, stating that the market benefits from both new talent and experienced professionals training themselves to produce quality work.
Pakistan's youthful, tech-savvy population is a significant driver of this growth. With 192 million mobile subscribers and 64% of the population under 30, the country boasts a large talent pool ready to engage in the digital economy. Academic institutions like IBA, FAST, and Habib University are producing a skilled workforce equipped to compete globally. Rizwan noted that the market is evolving, with new talent learning from established professionals, creating a dynamic environment for innovation.
Pakistani game firms are gaining international recognition at major events like the Game Creators Conference (GDC) in San Francisco and Pocket Gamers Connect in London, where regional creators showcase their skills and attract foreign investors. Animation studios are also making their mark at events like Siggraph and the Red Sea Film Festival.
As demand for international gaming and animation conferences grows, Pakistan's reputation in the creative industries continues to strengthen. Mehta remarked that the market, which was valued at $500 million two years ago, has the potential to reach billions with the right direction and support.
Despite its successes, the industry faces several challenges, including a lack of funding, outdated technological infrastructure, and the need for stronger intellectual property rights. Rizwan pointed out that with increased funding, improved training, and a focus on producing high-quality games and narratives, the industry can maintain its momentum. He highlighted the establishment of two studios in Karachi and Lahore as a milestone that will facilitate training, capacity building, and the emergence of at least 100 new startups in the next five years.
Industry pioneers like Uzair Zaheer Khan and Usman Riaz, along with veterans like Asif Iqbal, are pushing the boundaries of animation in Pakistan. The international acclaim for films like Allahyar and the Legend of Markhor and The Glassworker signifies a shift towards producing high-quality, narratively focused entertainment. Mehta noted that top-notch work is already being recognized globally, paving the way for future success.
As the sector continues to evolve, the likelihood of mergers, acquisitions, and foreign investments increases. Studios like Narsun, which received
