Pinterest Adds New Product Display Options, Updated Shopping API
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Loading... - Jarmila Beranek
- 11 Jul 2022
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Pinterest’s looking to advance its in-stream shopping tools, with the addition of several new commerce features, including Product Tagging for Pins, a Shop Tab on Business Profiles and a new ‘API for Shopping’ to facilitate greater connection and integration for merchants.
First off, on product tagging – Pinterest’s adding a new type of product tagging within Pins that will add more specific product details to each item within a frame.
As explained by Pinterest:
“With product tagging, merchants can add products from their catalog to their scene images. Pinners can easily shop for the exact items they love from the inspiring imagery they find.”
So it’s like the product tags you can use now, but linked specifically to products in a merchant’s catalog.
That could make it easier to showcase specific items, and guide users on their path to purchase. Pinterest says that, in initial testing, Pinners showed 70% higher shopping intent on product Pins tagged in scene/brand images than standalone product Pins.
Pinterest’s also adding video as an option in product catalog listings.
As you can see in this example, the addition will provide more capacity to showcase your products within your Pin display, which could help shoppers to get a better idea of what the product looks like in reality.
Pinterest also added ‘AR Try On for Home Décor’ earlier this year, which uses AR to facilitate similar purpose, in providing more specific insight into how a product looks in real life. Additions like this can better supplement the eCommerce process, providing critical context to assist consumer decisions.
Pinterest’s also adding a new ‘Shop’ tab to business profiles, as another showcase of your brand’s offerings. Read More...
