Planning an international conference: 2023 guidelines & tips
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Loading... - Finn Gruber
- 05 Apr 2023
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Although virtual and hybrid events are here to stay, in 2023, in-person events are back and require a carefully orchestrated planning process that accounts for new requirements and challenges.
This article shares updated guidelines and tips for planning a successful conference that attracts and delights an international audience.
Top guidelines for international conference planning
1. Determine the event's goals
The first item in any conference planning checklist is determining the event goals. Consider the following factors:
What does your organisation want to achieve internally? (e.g., revenue growth, increasing leads, exploring new markets, etc.).
What does your organisation want to achieve externally? (e.g., an enhanced reputation, relationship building, attendee satisfaction, etc.).
The conference goals will often be a mix of internal and external objectives. In this situation, it may help to identify which goal has the highest priority and how well it fits SMART goal criteria.
2. Set a budget
SMART conference goals are achievable, primarily determined by your budget. Read More…
