Report Shows that Snapchat Users are More Mentally Engaged with Snap Ads
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Loading... - Wariba Nkoa
- 30 Sep 2022
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According to research, Snapchat users are happier while using the app, as compared to other social platforms. There are various reasons for this, but Snap says that this is because people feel more free to ‘express their authentic selves’, because they’re generally communicating with their closest friends and family in the app.
But what does that mean for brands? Does that mean that marketing approaches are seen as more interruptive within this experience?
To find out, Snapchat recently partnered with Neuro-Insight to conduct a study of 126 people, aged 16 to 39, to see how they respond to ads in Snapchat versus three other competitive platforms. The users wore electrode-embedded headsets, which enabled Neuro-Insight to measure brain activity, and get a true representation of how people mentally respond to different elements. Read More...
