Saudi Design Festival opens in Riyadh
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Loading... - James Fisher
- 10 Jan 2022
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The Saudi Design Festival, which began in Jax district in Diriyah on Sunday, will be a hub for creative dialogue, bringing design communities together to share their insights.
A driving force behind the festival is Adhlal, a platform set up to equip future generations with the necessary design tools to build the future of the Kingdom.
Adhlal, which means mentors or patrons in research in Arabic, is running deep-dive discussions and design thinking workshops labs during the first two weeks of the festival. It has published white papers that analyze the local design community for emerging designers to utilize in their growth.
“For me it’s all about helping this younger generation. We are not doing this for us but it’s so exciting to think that my nieces are going to grow up in a world so different from the world I grew up in,” Princess Nourah Al-Faisal, the founder of Adhlal, told Arab News.
“Within the design community my target is the youngsters, undergraduates, postgraduates and absolutely the startups. I want them to be able to come and understand that we are trying to give them the tools they need to succeed,” she said.
“We are really pushing the understanding of design thinking from a young age and the necessity of that to navigate the fast-changing world, as it’s happening, whether you are a part of the design industry or not.”
"The major target is getting academia, industry, government, and the whole design community to participate in this connection that will help this new generation coming up."
Princess Nourah Al-Faisal
Princess Nourah aims to promote design thinking applied in every form of life and to encourage designers to think local in their search for resources.
“The major target is getting academia, industry, government, and the whole design community to participate in this connection that will help this new generation coming up.”
She said that in the upcoming three weeks, Adhlal will explain a strategy that connects these four areas together.
She wants to strengthen the dialogue between academia and industry to ensure students are graduating and working in fields that are needed — “pulling out and understanding what design research is and how to really make sure we are using it correctly and that there is a dialogue between industry and academia,” she said. Read More...
