Senegal’s Yoonema connects sellers to buyers via SEO-ready marketplace
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Loading... - Fatoumata Seck
- 05 Apr 2023
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Senegalese e-commerce startup Yoonema is an SEO-ready platform that gives sellers access to a secure webstore, easy payment options, marketing tools, and an established database of more than 1,000 customers.
Founded in 2019 and recently selected to take part in the ASIP accelerator run by Startupbootcamp AfriTech, Yoonema has created a digital marketplace that offers a simplified and reliable e-commerce experience for global shoppers and merchants in emerging markets, with Africa as the primary target geography.
“We targeted the African market, specifically West Africa, because of its enormous potential for economic growth fuelled by demographics, growing middle class, and flourishing digital economy,” Mame Fatou Ba, general manager of Yoonema, told Disrupt Africa.
“We believe the digital experience and customer care Yoonema offers will address unmet demand. Our strategy consisted of building an online store that could later be expanded into a digital marketplace for physical goods or services. We carefully formulated Yoonema’s competitive advantage around these key differentiators – frictionless shopping experience on a secure e-commerce platform, value-added services, and curation of the platform’s selection.”
For three years, the startup has been learning from its users and adapting to its environment.
“Part of our learning was observing the budding digital entrepreneurship phenomena that was pervasive throughout Africa, and emerging markets in general. In West Africa, we’ve witnessed that social media users are not just spectators, but rather active value creators that use social media to conduct their side businesses. This practice, aptly called social commerce, is a commerce revolution that has presented us with the opportunity to pivot faster to meet our market’s demand.” Read More…
