The Proper Way to Use Hashtags on Social Media in 2023
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Loading... - Melissa Grenier
- 05 Apr 2023
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Hashtags are a powerful way to get additional traffic on social media. Since they help social media algorithms classify content better, most of the platforms encourage you to use them as long as you don’t go overboard or start spamming.
From a marketer’s perspective, using hashtags makes plenty of sense. In exchange for a little bit of extra time that goes into researching the best hashtags to use in your post, you make your posts easier to get discovered by those who are searching for those keywords.
Although every social media platform has its own rules regarding the use of hashtags, for the most part, you’re encouraged to use them everywhere on the condition that they add some kind of value to the reader and that they are contextually relevant.
In today’s post, we’re going to touch upon the basics of using hashtags on social media, the dos, the don’ts, and the benefits of using them, as well as give you detailed guidelines and strategies on how to get the most out of them on various social media channels, including:
- TikTok
But before we jump to these advanced platform-specific strategies, let’s briefly touch upon the essentials.
What are hashtags?
A hashtag is a group of keywords with ‘#’ in front of them (without spaces). An example would be the #MeToo hashtag that you’ve more than likely seen at least once in the recent couple of years. But the way you can use them goes far beyond social movements or raising awareness around a certain topic or social issue.
Reasons to use hashtags
There are plenty of reasons to use hashtags in your social media marketing campaigns. Having one of these objectives in mind will help you pick the most suitable ones:
1. Increase follower engagement
It’s a good idea to warm up your audience before you start selling something – typically, they will respond better to it. Think hashtags like #motivation, #sunnyday, etc. Read More…
