How to ladder up your brand’s social media maturity
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Loading... - Laura McLean
- 05 Apr 2023
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Every marketer knows there are no overnight successes in social. A trending brand post has less to do with luck and more with time spent building and executing on a sophisticated strategy. The brands that pull it off have put in the work to reach a high social media maturity.
And that’s great news.
Effort is way easier to control than luck. Any brand can put in the work needed to create a buzzworthy social presence. It just takes dedicated time and resources.
Over the past 13 years, we’ve helped countless brands integrate social into every aspect of their business, leveling up their social expertise along the way. All that experience has informed this tested social media maturity model, designed to advance both your team and strategy.
What is social media maturity?
A company’s social media maturity is defined by the sophistication of its social media processes, policies and technology. Understanding where you fall on the social media maturity spectrum makes it easy for businesses to uncover opportunities for improvement in key areas such as strategy, workflows and investments.
Reaching a higher level of social maturity requires identifying and resolving challenges, investing in necessary infrastructure and tools, and educating stakeholders in marketing and beyond on how to leverage social in their roles.
Why does social media maturity matter?
Social media moves faster than any other marketing channel. A social trend can spark important conversations that provide unparalleled insights into consumer sentiment—sometimes in less than a few hours.
An organization’s social media marketing maturity determines its ability to act on these conversations. The more sophisticated your approach is, the easier it will be to act with purpose and agility when the time comes. Read More…
