Top Social Media KPIs To Track In 2022
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Loading... - tyler matilda
- 14 Sep 2022
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Social media marketing has become increasingly popular in the last few years. However, with tons of KPIs available, it could be hard to determine what drives the most significant engagement and sales.
This guide will teach you which social media KPIs to track in 2022, depending on your goals and business objectives. Let’s dive in.
What are ‘Social Media KPIs’?
Social media KPIs and measuring your social media performance can help you in many ways.
First, it helps you know when you are hitting business goals, for example:
· Attaining a specific follower count
· Hitting a higher conversion rate
· Getting new customers
· Increasing website traffic from your social channels
It also indicates the best-performing posts, showing whether your social media efforts are worth it. Finally, tracking your social media metrics helps prove the value of your social media channels and digital marketing strategy to your boss or your clients.
Top Social Media KPIs to Track
Community Growth KPIs
One of the main objectives of your social media marketing strategy should be to build and grow an online community. Before converting them into paying customers, your fans must first take notice of you and follow your content. Community growth KPIs include :
· New Subscribers: Number of new followers on your social media page within a period. Other similar KPIs include Fan Adds and Number of Followers.
· Total Subscribers: Total number of subscribers you attract within a period. Other similar KPIs include Page Likes and Total Followers.
It would help if you did it according to the demographics to break down these KPIs. This will help you optimize your messages and target the right audience.
Hot tip: These KPIs, like growth rate, are often vanity metrics. Having tons of followers is appealing, but you need to track these metrics alongside other metrics to ensure you get good engagement KPIs and convert them into paying customers. Read More..
