How to track social shares?
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Loading... - jackson sienna
- 14 Sep 2022
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Tracking Twitter is also a robust method to assess the results of your social media campaign.
Did it bring the desired results? Who and where shared your posts? Did your posts reach the desired audience?
Tracking Twitter shares will answer all those questions and will help you adjust it to bring better results in the future. Many Twitter analytics tools offer this feature, but I would like to show you how do it step-by-step and why is it important.
Why should you track social shares?
Let’s establish the basics right away — why should you track social shares in the first place?
There are a few reasons.
First, there’s social media analytics.
Tracking social shares will help measure the results of your social media hashtag campaigns. You’ll be able to see who and where shares your posts, and, thanks to some extra analytics tools, determine the social media reach or the total number of interactions.
Secondly, it will help you spot user-generated content. Tracking social shares will help you run social media competition and spot user-generated content.
Thirdly, you will be able to see how your content spreads across Twitter. Who is sharing it? What is the sentiment of the posts? What is the estimated reach of your Twitter posts?
The answers to these questions will help you determine how your social media posts resonate with your audience and where should you focus your online activities.
How do you track social shares?
Tracking social shares is not a complicated task. You can do that without help of any other tool, all you have to do is log into your social media account.
The cherry on the top of your social media cake is the analytics. That’s where media monitoring tool comes in handy!
I recommend Brand24 because it’s a very robust yet affordable media monitoring tool. Read More…
