What is Social Media Monitoring? Best Practices and Powerful Tools [2022]
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Loading... - dexter florence
- 14 Sep 2022
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Social media monitoring is a game-changer. Especially since consumers moved from offline to online shopping, putting e-commerce at the forefront of retail.
More and more brands and online businesses focus on honing their online presence across the internet. And this is where social media monitoring comes in. Sound interesting? Let’s dive in!
What is social media monitoring (and analytics)?
Social media monitoring is keyword monitoring on social media platforms to search for mentions of predefined keywords. We also call it social listening, as it lets you keep an eye on each social mention containing your brand name.
What keywords are worth tracking? In business, they could be connected to:
· Brand
· Product
· Service
· Industry
· CEO
· Competitors
· Marketing campaigns
· Hashtags
· Anything business-related
Sources of social media mentions depend on which tool you will choose. Brand24 monitors Facebook, Instagram, Twitter, YouTube, TikTok, Reddit.
That’s not everything. The tool also tracks podcasts, newsletters, platforms and websites, such as news sites, review sites, discussion forums, blogs, and other publicly available sources.
Furthermore, social media monitoring tools have plenty of analytical features that get you heaps of data and insights about monitored keywords.
Some of them include:
· Metrics of volume
· Metrics of engagement
· Metrics of sentiment
· Metrics of influence
· Metrics of reach and online presence
· + more!
Thanks to analytics you can draw the right conclusions and implement them into your social media strategy.
There are various applications of social media monitoring in business. The great thing about it is that it helps in many areas of business:
· Brand reputation management
· PR crisis management
· Marketing analysis
· Social media analysis
· Market research
· Competitor analysis
Read More…
