Snapchat Adds YouTube Link Stickers to Enhance Video Sharing
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Loading... - Alicia Davies
- 01 Apr 2022
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After enabling users to add tweets directly into their Snapchat snaps in late 2020, Snapchat is now finally adding another new sharing option, with users now also able to share YouTube videos with friends, direct from the Snapchat Camera.
As you can see here, now, Snapchat users will simply be able to tap the Snapchat icon when sharing from YouTube to then add that YouTube link as a sticker in their Story.
As explained by Snapchat:
“With this new integration, we’re making it easier than ever for viewers to send their favorite clips and videos right where they are already talking with their friends on Snapchat. This is the first time that YouTube links can be shared visually to Snapchat Stories and one-on-one Snaps, while still accessing the Camera and full suite of Snapchat Creative Tools for self expression.”
That adds a new range of creative options for sharing YouTube links, which will benefit both YouTube (with additional referral traffic) and Snap, by enhancing to your options for Snap expression and engagement.
It’s a good way to encourage more active sharing, with the sticker display providing a more integrated, direct sharing process, as opposed to simply sending a link in your Snap messages.
It makes a lot of sense – and for brands, it could help to facilitate new ways to drive traffic to your longer YouTube videos, while also enabling you to share tutorials, product overview videos and more via your Snaps. Read More…
