Twitter Tests New, Interactive Ad Types as it Seeks to Boost its Promotional Appeal
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Loading... - Paula Dawson
- 01 Apr 2022
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First off, Twitter’s rolling out a new format called ‘Interactive Text Ads’, which will enable advertisers to connect landing pages to chosen words within their larger ad copy.
And as you can see here, the new display looks a lot different to your regular tweets.
As explained by Twitter:
“These ads will appear with a larger, bolder typeface than the standard Twitter font in the timeline. Advertisers can highlight up to three words in their ad copy that, when clicked, will drive consumers to landing pages chosen by the brand.”
Brands will also be able to choose from 10 highlight colors for their chosen terms, which will make this a very eye-catching, and potentially scroll-stopping consideration.
But it’s a big change, which Twitter users will no doubt have opinions on. Still, it’s a good looking, innovative solution, which could generate big interest.
A small number of US-based brands are testing the new Interactive Text format at present.
Next up is ‘Product Explorer Ads’, which is probably the most impressive new format of the three.
As shown here, Product Explorer ads will present your products in 3D within your promoted tweet, with users then able to swipe and rotate the item to see it from different angles.
Facebook, Pinterest, Instagram and Snapchat already have similar offerings, but it’s the first time that Twitter has taken the next step into a fully interactive, 3D display. And it looks great, and will no doubt be a popular consideration as it becomes available to more brands.
Lastly, Twitter is testing ‘Collection Ads’ which enable brands to display a range of images to accompany the main tweet focus. Read More…
