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Social Media Conquers Internet Landscape

Social media has emerged as a highly popular medium on the internet, with individuals dedicating approximately an hour each day to Facebook. Surprisingly, people spend less than fifteen minutes exploring news websites and apps, as revealed by a recent survey conducted by the National Media and Infocommunications Authority (NMHH) regarding online content consumption habits.

The analysis demonstrates that a significant majority of internet users, accounting for 76.6 percent, access social media platforms or applications on a daily basis, spending more than two hours engaged in this activity. Remarkably, mobile phones have overtaken computers and laptops, establishing absolute dominance.

In the 15-39 age bracket, the number of individuals exclusively using their mobile phones to browse the web is nine times higher compared to those who solely rely on computers or laptops. The ratio in the 40-49 age group is nearly four times higher for mobile phone users, while the figures remain almost equal for older age groups, as per the survey findings.

Mobile phone trends present a contrasting picture, with 44.4 percent of Hungarians visiting foreign websites on an average day, according to the NMHH. Notably, the authority discovered that Google and Facebook are accessed nearly as frequently on mobile phones as they are on PCs. Hungarian tabloid Blikk, along with Origo and Index, is viewed almost three times more often on mobile phones.

The National Media and Infocommunications Authority frequently conducts surveys concerning social media and internet usage. Last year, an analysis revealed that Hungarians consumed nine times more gigabytes of internet data within five years. They increasingly engage in web browsing, video chatting, and streaming media in higher resolutions.

However, the growing presence of social media in everyday life has its drawbacks.

Online challenges have become a rising menace, posing physical and mental risks, self-harm, and even fatalities.

According to the NMHH, the proliferation of online challenges is not only an inherent aspect of the online realm and social platforms but is also becoming integral to the socialization of young people, particularly teenagers.

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