The Dos and Don’t of Marketing for Realtors/Agents
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Loading... - Amidah Msigwa
- 01 Feb 2023
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It takes skill to get marketing right as realtors/agents. When done correctly, it may be incredibly profitable and bring in repeat customers. However, if done incorrectly, it may result in a continuous stream of expired listings and a waste of time and money. Therefore, it’s critical to know the dos and don’t of marketing for realtors/agents, in order to develop a plan as a real estate marketer that enables you to maximise the most sales in the quickest amount of time.
The ‘appropriate’ marketing approach varies from real estate agent to real estate agent and from market segment to market segment. However, there are some things that everyone has in common.
Here are some important dos and don’t of marketing for realtors/agents which you must pay attention to in order to achieve or maintain the top of your profession.
#1. Do: Add Value
Home-seekers are no exception to the fact that people are considerably more likely to purchase from somebody they trust and can relate to. Although it is true that your goal is to sell real estate quickly, your clients will never have faith in you (let alone buy from you).
On the other hand, customers will be more inclined to use your services if they perceive that you are working with them and for their best interests. Engage in active communication with your prospects; pay attention to what they are saying, identify their unique needs, and respond to them accordingly.
You can provide them with extra bonuses, such as a free moving truck, if they decide to buy your property.
#2. Do: Use Multimedia
Humans are visual creatures, especially when it comes to buying real estate. Generally speaking, the more high-quality multimedia you include with your listings, the better of an impression it gives your customer. Therefore, a solid marketing plan demands that your listings include high-quality videos and photos.
In order to showcase the attributes of the property, agents should take high-resolution photos that comprise both broad-based and detailed images.
Make sure that images don’t contain any unnecessary details that can distract the viewer, including pictures of sidewalks or other structures. Read More…
