This Blush Hack Used in Japanese Makeup Instantly Gives the Face a Youthful Look
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Loading... - Ayame Hayashi
- 03 Jan 2025
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Japanese makeup, often referred to as J-Beauty, embraces a feminine and delicate aesthetic that enhances natural beauty with a playful touch. Among the various trends, Igari makeup stands out for its fresh, radiant appeal, particularly popular in Tokyo's Shibuya district. Named after its creator, makeup artist Igari Shinobu, this modern Japanese look focuses on achieving a healthy, natural glow with an innovative twist—specifically, the placement of blush.
Igari makeup, also known as the "hangover look," embodies an easygoing, fresh-faced charm. It perfects the skin without heavy coverage, highlighting features to create a youthful appearance while emphasizing large, doe-like eyes inspired by manga aesthetics. The signature blush technique mimics the natural flush of happiness or excitement, giving the face a vibrant and lively look.
Unlike many Western makeup trends that favor bold contouring and striking colors, Igari makeup is soft and dreamy. It prioritizes natural tones and transparency, aiming to enhance rather than mask one’s features. The skin appears luminous with a second-skin foundation, while neutral shades of beige, pink, and brown dominate the eyes and lips. The result is a polished yet effortless look.
One of the standout features of Igari makeup is its unique blush application technique. Instead of applying blush laterally along the cheekbones, as is common in Western styles, Igari makeup focuses on the area under the eyes, blending blush across the cheeks and lower eye area.
Why This Works
- Youthful Effect: This placement mimics the natural flush of youthful skin, making the face appear fresher and more vibrant.
- Brightens the Eyes: By placing blush under the eyes, this technique visually reduces dark circles and brightens the overall complexion.
- Lifts and Rounds the Face: The soft, diffused color creates a lifted, rounded effect, subtly reshaping the face for a more youthful look.
How to Get the Look
- Choose the Right Blush: Opt for cream or liquid blushes in soft, sheer shades like pink, coral, or peach for a natural finish. These formulas blend seamlessly into the skin, avoiding harsh lines.
Application Technique:
i. Tap a small amount of blush onto your cheeks and blend upwards toward the under-eye area.
ii. Build the color gradually for a fresh, flushed effect.
iii. Use your fingertips, a sponge, or a fluffy brush for a seamless, airbrushed look.
Complement with Natural Makeup:
i. Use a light, dewy foundation with minimal coverage to let your skin’s natural texture shine through.
ii. Choose neutral beige, brown, or pale pink eyeshadows, and keep lashes natural with a light coat of mascara.
iii. Finish with a soft lip tint, focusing the color in the center of the lips and blending outward for a subtle, gradient effect.
Why Try Japanese Makeup?
The appeal of Japanese makeup lies in its simplicity. As global beauty trends shift toward minimalistic and natural aesthetics, Igari makeup offers a refreshing alternative to heavy, dramatic looks. Its focus on enhancing inner beauty and achieving a radiant complexion resonates with those seeking a more approachable, youthful style.
i. Versatility in Skin Tones: The soft, natural tones of Igari makeup adapt beautifully to different complexions, making it a universally flattering trend.
ii. A Rejuvenated Look: The under-eye blush technique, combined with luminous skin and delicate details, creates a youthful glow that enhances confidence at any age.
What You Need to Recreate This Look
To achieve the Igari makeup look, opt for cream, liquid, or translucent powder blushes. Apply sparingly for a subtle, buildable finish. Popular choices include:
i. Cream blushes for a dewy, natural effect.
ii. Sheer, blendable liquid formulas for a lightweight touch.
By incorporating the Igari makeup technique into your beauty routine, you can achieve a fresh, youthful appearance that celebrates your natural beauty.
