Update on Prime Video in the Netherlands
Since the launch of Amazon Prime in the Netherlands in 2020, the company has made significant investments in its fulfillment and transportation networks, enhancing both the selection and speed of deliveries for customers. Today, Prime offers a comprehensive package of shopping and entertainment benefits to its members, including Same-Day and One-Day delivery on millions of items, exclusive shopping events like Prime Day and Prime Deals Day, and unlimited streaming of popular movies and shows.
One of the standout features of the Prime membership is Prime Video, which has expanded its offerings to include a wide array of hit movies, acclaimed shows, and award-winning Amazon Originals. To further enhance its content library and ensure ongoing investment in compelling programming, starting in 2025, Prime Video will introduce limited advertisements in the Netherlands. The goal is to maintain significantly fewer ads compared to traditional linear TV and other streaming services.
- No Immediate Changes for Members: Current Prime members will not need to take any action regarding these changes. The price of Prime membership will remain unchanged in 2025. Additionally, an ad-free option will be made available, with pricing details to be announced later. Prior to the introduction of ads, Prime members will receive information on how to opt for the ad-free experience if they choose.
Benefits of Prime Membership
Prime membership continues to offer exceptional value, including:
i. Unlimited Free Delivery: Access to over nine million items with free delivery, including more than one million items available for Same-Day delivery.
ii. Exclusive Deals: Participation in exclusive shopping events such as Prime Day and Prime Deal Days.
iii. Diverse Streaming Content: A wide range of streaming options, including Amazon Originals like Road House, The Lord of the Rings: The Rings of Power, Fallout, Reacher, The Boys, and The Idea of You. Members can also enjoy licensed favorites such as Chicago Fire, Chicago PD, and Vampire Diaries, along with popular Dutch films like Hardcore Never Dies, Scotoe, De Tatta's, and Bon Bini Holland. Additionally, entertainment shows and compelling documentaries are available, including LOL: Last One Laughing, Good Luck Guys: Overleven Zonder Filter, B&B: De Bankzitters, Koen: Aandachtsjunk, All-in: The Trilogy, and Jorik.
iv. Amazon Photos: Unlimited full-resolution photo storage and 5GB for video.
v. Prime Gaming: In-game items for popular titles, claimable games, and a monthly Twitch subscription.
Since its inception in the Netherlands, Amazon Prime has continually added value to its program, enhancing the benefits available to members. The company is committed to further expanding these offerings in the future, ensuring that Prime remains a compelling choice for customers.