US Bank collaborates with Adobe to boost personalisation in consumer banking
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Loading... - Helmi Salonen
- 28 Oct 2022
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US Bank has announced collaboration with Adobe to deliver enhanced online and in-branch customer experiences that are personalised to individuals’ requirements.
This collaboration builds on the digital transformation at US Bank that enables customers to have a steady experience across branches and on web and mobile platforms, and make bank transactions in a way that suits their requirements.
Presently, over 80% of consumer transactions and nearly 65% of loan sales at US Bank are being digitally handled.
With several touchpoints, the Adobe Experience Platform (AEP) will aid in delivering a single view of the customer, offering greater accuracy in providing right content on time via the appropriate channel.
US Bank chief strategy and marketing officer Kai Sakstrup said: “We have made substantial investments in modernising our marketing technology stack, in support of the tremendous growth and engagement in digital channels.
“It is important to us to provide a seamless experience whether a customer is completing a transaction in person, online or on the mobile app. The Adobe Experience Platform underpins our goal to address the changing needs of customers, who demand more meaningful interactions with a financial services partner, while providing a foundation to reshape how we engage corporate clients in the future.” Read More...
