YouTube Adds New Prompts for Shorts Content, New Insights into Channel Recommendations
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Loading... - Malicka Alga
- 10 Aug 2022
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YouTube’s adding another way for users to respond to viewer questions, with a new comment sticker for Shorts clips, while it’s also looking to provide channel managers with more insight into why their clips are recommended, or not, via YouTube’s algorithms.
First off, on the new comment sticker – YouTube’s trying out a new option that will enable creators to use video comments as a more direct prompt for their future Shorts clips.
As explained by YouTube:
“Beginning in the next two weeks, we’ll run a small experiment for creators on iOS that gives creators the ability to reply to VOD and Shorts comments with a sticker in their Shorts video”
Which, in practice, will be similar to the question sticker that TikTok and Reels users can add, in order to use a comment as the basis for their video response.
That’ll facilitate more prompts for Shorts clips – and with 1.5 billion YouTube users now engaging with Shorts content every month, a lot more creators are no doubt looking for a way in, and these simple sticker prompts could be a great way to keep Shorts content flowing.
It essentially reduces the creative workload, by enabling a more organic flow of content and response, which, again, has already proven popular in other apps.
And it could be particularly handy for brand YouTube channels - we’ll keep you updated on any progress.
On another front, YouTube’s also expanding its Google Maps display links on videos that mention a location.
First launched in December last year, the Maps option adds a map display within the video description, which can help provide more location context for viewers. Read More...
