YouTube Launches New Process to Connect Your Mobile Device with Your TV Viewing Experience
-
Loading... - Adeline Walker
- 03 Jun 2022
- 274 Views
- 0 Like
- 0 Comment
For years, social platforms have been trying to work out how to maximize ’second screening, or the use of mobile devices while watching content on your main TV screen at home.
Twitter tried to integrate tweets into the display, in order to capitalize on its leadership as a key destination for live event discussion, while Facebook has also sought to build new options that integrate live events and in-app usage.
Maybe, now, YouTube has actually worked out the best way to do it.
As you can see in the above example, YouTube’s rolling out a new feature that will enable users to connect their TV viewing experience to their mobile device, so that you can watch content on the big screen, while exploring video comments, recommendations and more from your mobile app.
“Now your phone will be synchronized to the TV, so you can directly interact with the video you are watching from the convenience of your phone. That means it’s easier than ever to read video descriptions, leave comments, share the video with a friend, or support your favorite creators by sending a Super Chat or becoming a member, all while you watch on the big screen.”
It’s an interesting, though again, not entirely new concept. You’ve been able to conduct similar on your mobile device for some time, though most people are generally looking to scan through other apps and platforms while viewing content on TV, as opposed to using their phone as an extension of their main screen experience.
But still, with over 135 million people now consuming YouTube content on their home TV screens, that does open up new opportunity, and it may well be that by essentially converting your phone into a YouTube specific remote control, and facilitating advanced engagement, that could drive more interaction with YouTube content. Read More...
