3 Things Every Headshot Photographer Needs to Do Right Now
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Loading... - Bertrand Herve
- 07 Oct 2022
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As far as my group of photographer friends is concerned, I am an oddity. Our studio operates 9-5, Monday through Friday, with no holidays and very little emotion involved. Specializing in headshots and commercial photography has its perks. No babies in buckets, no couches in fields, no wedding weekends.
Having said all that, I have often lamented over the piles of cash that my friends make in the fourth quarter of every year shooting holiday portraits. Some photographers I know make half their gross sales for the year between October and December. Half! Meanwhile, here I sit, turning down all offers for portraits and such because, honestly, I just can’t be bothered with it.
I love the niche that my business occupies and all the perks that entails, but I also love having money in the bank.
A few years ago, I noticed a funny thing. Sitting down at our annual team meeting and going over the numbers, it became clear that, like portrait photographers, we also seem to get a significant increase in inquiries starting in October. As it turns out, in 2019 we actually did 40% of our annual gross between October 15th and December 15th.
For the last few years (pandemic being not quite as robust), this trend has been consistent. Keep in mind, we don’t do any portrait business, only headshots, branding, commercial, and corporate event photography. Our team recognized that something important was happening, but because of the nature of our business, we had no idea how to take advantage of it. Read More...
