Camera-to-Cloud RAW is the Start of the Computational Revolution
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- 04 Nov 2022
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Adobe recently announced new Camera to Cloud integrations, following its recent acquisition of Frame.io. The Fuji X-H2S will become the first stills camera to natively shoot “to the cloud”. This might seem like a niche feature, however look beyond the headlines and this could be a generational step change. Not only because of the ability save to the cloud (like Google Photos) but because of what this then enables.
One of the biggest — I’d argue the biggest — limitations of the camera has been storage. In the analog world, significant sums of money were invested in streamlining the workflow from photographer to newsroom, which involved getting the film to begin with before developing and printing it. In a world with a dearth of visual reportage, a photo scoop was literally headline-grabbing.
Digital photography caused a paradigm shifft by offering instant image transfer and newsrooms around the world jumped ship, but the storage problems didn’t go away. For example, the first DSLR — the 1991 Kodak DCS-100 — used a Nikon F3 with a digital back connected to a battery pack, hard disk, and monitor. Fujifilm introduced the first fully integrated digital camera in 1988 with the DS-1P which was critical as it included a memory card and so truly local storage. Read More...
