Creatively Simple Abstract Photos Made with Food
-
Loading... - Antonio Oliviera
- 20 Jun 2022
- 224 Views
- 0 Like
- 0 Comment
When asked to present food in a natural yet humorous manner, photographer Dwight Eschliman and his team brought the concept to life through a series of well-lit, colorful, and styled photos for the supermarket chain Lidl.
From the Concept to the Photo Studio
Eschliman has developed a way of working with a strong team to create consistent results for his clients. One such client was the German multinational retailer Lidl which approached Eschliman through the advertising agency VMLY&R.
In addition to his own team, which ranges from a studio manager with “the best lighting diagrams on the planet” to an experienced retoucher, the project also introduced a key talent — food stylist Anna Keville Joyce. The main concepts were to add a touch of humor to fresh food, while avoiding an unnatural look or over manipulation, with a caption of “suspicious food imagery for suspiciously low prices.”
“What was unique to Lidl was that we were faced with very formal challenges to make the concepts work, Eschliman tells PetaPixel. “For example, how do you make a banana look like the Loch Ness monster but still appear natural?
“If the executions lacked subtlety, they simply wouldn’t be funny,” he adds.
Working With Food on Set
The general approach to shooting food with a very short shelf life is to carefully pre-light it with stand-ins, Eschliman says. This allows the team to focus on styling, not lighting, when the hero food arrives on the set. Read More...
