Digital Marketing tools for DIY Musicians in 2022
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Loading... - Eric Adjetey
- 22 Aug 2022
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Stuck in the euphoria of having completed a song, video or album, many independent musicians tend to release their work without considering how to promote it. In 2022, achieving success as an artist has increasingly become more about how you market your music. This is particularly true for DIY musicians, who are bombarded with the numerous tasks required to distribute their music, such as creating graphics, generating smart links, pitching for playlists, sending emails to media contacts and fan bases, thinking up engaging social media campaigns, organising release calendars, and so on.
Below are helpful tools that are either free or low-cost – from analytics platforms to music hosting websites and mailing software that can take you to the next level in terms of getting your music to as many ears as possible.
Music streaming platforms
A good music release strategy can be based on data from previous releases. If you’ve released music in the past, you can view backend analytics from a number of digital service providers and plan the marketing strategy for your next release based on demographics and geographic interest, among other signifiers. These artist-centric platforms also cater to graphics, playlist pitching, merch sales and community-building.
Spotify for Artists
Spotify for Artists(link is external), Spotify’s interface for creators, gives you the tools to optimise and bolster your performance on the platform, including an option to sell merch. Merchandise is a great way for musicians to connect with their fans and to develop their personal brand. It can also be a valuable alternative income to streaming revenue. This tool gives you complete stats on plays based on demographics, geolocation, age groups and gender, among others. Read More...
