French Football Federation secures long-term partnership with Fanatics
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- 13 Apr 2023
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Fans of the France National Football Team will benefit from this new agreement by having a better shopping experience both online and in-person.
The French Football Federation (FFF) has inked a new long-term partnership with the digital sports platform and global leader in licensed sports merchandise, Fanatics.
Fans of the France national football team will benefit from this new agreement by having a better shopping experience both online and in-person.
The agreement, which covers every major international competition from the FIFA Women’s World Cup 2023 to the UEFA EURO 2028, makes Fanatics the sole operator of the official FFF Online Store and the official FFF high street retail store, both of which are based in Paris.
With Fanatics running the FFF retail store in central Paris and the new FFF Online Store scheduled for launch this summer, the combination of online and brick-and-mortar retail will offer a resembled shopping experience with the capacity to shift stock and remain readily in stock with products wherever fans choose to shop.
Fans of Les Bleus will benefit from a vastly increased selection of clothing, including fully licenced player shirts for men and women, training gear, gifts, and accessories, at Boutique.fff.fr and in the Paris retail location, thanks to the new agreement. Read More…
