How Largest World Sporting Event Can Create a Legacy of Global Health
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Loading... - Kusi Gyimah
- 31 Aug 2022
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The world's most popular sporting event is about to take place in Qatar. The World Health Organization and the Qatar Ministry of Public Health are working to make this year's football (soccer) championship the launchpad for a global health and safety campaign - and a model for promoting those messages at other major sporting events.
Set to be held in Doha from 20 November to 18 December, the FIFA World Cup Qatar 2022™ is a unique platform to promote health across the world and to communicate the message that sport and health are intertwined. Working together, we can make these games a celebration of joy, well-being and solidarity for billions of people around the world.
Our partnership on Sport For Health has two main objectives:
- to work with key partners to help make the 2022 World Cup – the first to be held in the Middle East – healthy and safe, and
- to capture and share lessons learned with our partners and organizers of future large sporting events.
The partnership began last October, supported by FIFA and the Supreme Committee for Delivery and Legacy, Qatar's host committee for the games, as part of a drive to promote global health through football. We have collaborated to promote physical health and well-being in several ways. These included promoting health and nutritional awareness during the Muslim Holy Month of Ramadan; engaging in the third edition of the "Walk the Talk: Health For All Challenge" in Geneva, where the WHO is headquartered; and raising awareness of the harms caused by smoking on 'World No Tobacco Day'. Read More...
