How Many Photos to Give Your Clients as a Photographer
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Loading... - Simona Alexandrov
- 28 Sep 2022
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As a photographer, you know that your job is more than just crafting beautiful images. As with any job, you spend a lot of time on things outside of your main job description. One of the hardest but most important parts of photography is finishing the photos, which means culling and determining which and how many photos to give your clients.
Maybe you’re the master of finishing projects, but maybe like many of us, you struggle to make a thousand decisions to narrow down everything you’ve shot in order to edit and deliver the best images to your clients.
Factors to Determine How Many Photos to Give Your Clients
There are different factors you should take into consideration when deciding how many photographs you will deliver to your clients.
Factor #1. What type of shoot are you doing and what is expected.
There are some industry standards when it comes to photography so you’ll find that your clients may have expectations regarding how many photos they’ll get. While it’s not mandatory, it’s a good starting point to know and fall in line with industry standards.
For weddings, you can expect to give your clients ~50-100 photos per hour of wedding day coverage. For portrait sessions, I find that clients expect more images the more they pay for the session. Therefore, if it’s an expensive session they’ll likely expect 70-100 images whereas if it’s a shorter session they might expect 20-40.
Factor #2. Delivering a strong gallery.
Some photographers deliver even fewer images in order to upsell the client later, so some of your policies may depend on your business model. In general, you’ll want to make sure the expectations are clear so that you can underpromise and overdeliver and so that your finished gallery is a strong one.
For commercial or editorial photography, most clients will expect a tightly edited and refined gallery. You’re the expert so often they want you to determine what the best images are and reduce their own decision-making. Conversely, couples or families may care less about the technically perfect image and instead just want a variety since their favorites aren’t always the best photos. Read More...
