How to Be More Creative on Social Media
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Loading... - Chaluai Chongrak
- 21 Feb 2023
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Do you need to be more creative on social media—but you’re not inspired? We have tips to help you be creative when you don’t feel like it.
After all, creativity is key to a successful digital marketing campaign. Creativity can win over big budgets.
But how to be more creative on social media?
Unfortunately, it is not easy at all–especially in our industry where we have to deal with numbers and repetitive tasks daily.
In reality, social media marketing consists of dozens of micro-tasks. The big part of a successful social media process is not to overlook any of those micro-tasks. So, a successful social media marketer needs to be very well organized to keep all those little tasks at bay.
That is why being creative is not at all easy for us: Being both well-organized and creative is challenging.
So how to maintain your creativity while being productive and well-organized?
First, let’s look at the importance of creativity then look at some tips for being creative when you don’t feel like it.
Why Is Creativity Important?
This may sound obvious: Creative people are more motivated to be creative. They are more likely to come up with original ideas to make your brand stand out in the crowd of competitors and want to create high-quality social media content.
Too often, however, creativity is not something businesses are eager to invest in. Rarely, do businesspeople think, “How can I be more creative?” They can be more occupied with products or services or a million other things.
But creativity is not just about crafting a better copy or finding a more beautiful image.
On a broader scale, creativity results in greater market share and increased revenue, as 82% of executives agree upon, based on a Forrester survey. Yet, according to the same research, the majority (61%) of them don’t see their companies as creative.
Why the disconnect?
In my personal experience, I see that it is incredibly hard to combine creativity and productivity, so executives tend to prioritize the latter.
After all, we need to get the job done, and that’s where we have to focus.
But what if I tell you can be both productive and creative?
In fact, you can use structure to foster creativity. Read More…
