How to Host a Successful Networking Event in 2022
When it comes to job hunting these days, it’s all about who you know. CNBC reports that up to 80% of jobs are filled through networking, and even further, 70% of jobs aren’t publicly posted in the first place. With so many professionals looking to move up, change fields or become their own bosses, networking sessions, be they virtual, hybrid or in-person, are must-attend events.
Harness the ever-changing job market by hosting a networking event that connects guests and creates community. In this article, we give you tips for hosting your next networking session.
Pre-Event Online Networking
Set the scene for a lively in-person networking event by creating virtual networking opportunities before the fact. There are few simpler icebreakers than “Hey, I totally agree with your forum post from the other day,” or “I recognize you from your profile” – online networking makes it easier to facilitate connection IRL.
Use your event management software to create an event portal, landing page or mobile app that promotes attendee engagement. From user profiles that allow guests to list their occupation, organization and professional goals to groups with conversation threads that get guests talking, event tech tools that allow attendees to take networking into their own hands before, during and after your session spell success.
Provide Food & Drinks
What’s better than free food and drinks? While the promise of libations will get some guests in the door, providing food and drinks is a great way to make your event space more networking-friendly. Watch your attendees congregate around the snack table and strike up organic conversations.
Food and drinks are a sneaky way for you to work in event sponsorship, too. To add to your networking event’s budget, seek out hospitality sponsors to provide high-quality offerings in exchange for a presence at your event and facetime with attendees. Like sponsorship deals usually are, it’s a win-win-win for you, your sponsors and your guests.
Name Badges
Name badges are an obvious part of any networking event, but execution is everything. Instead of having guests write their own names on a peel-and-stick nametag, no matter how illegible their handwriting is, consider making bespoke name badges ahead of time.
There are a couple benefits to printed badges. A legible badge makes it easier for guests to confidently greet one another by name (and identify who they chatted with on your event’s website ahead of time!). Plus, badges that list a guest’s employer, location or even a fun fact (favorite thing to do in the host city? astrological sign? their favorite show on TV right now?) create a built-in icebreaker. Read More...