LinkedIn Adds Additional Intelligence Elements to Sales Navigator
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Loading... - Allison Bergeron
- 01 Mar 2023
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LinkedIn’s adding some new elements to its Sales Navigator tool, which will provide more ways for salespeople to make relevant connections to maximize sales, while also helping them uncover new opportunities, based on data insights.
First off, LinkedIn’s adding a new ‘Relationship Explorer’ element, which will help Sales Navigator users find the right connections for their pitches.
As per the video, Relationship Explorer uses LinkedIn’s professional insights to highlight the most relevant connections for your pitch.
As per LinkedIn:
“Relationship Explorer leverages relationship intelligence from our first-party data, based on our professional community of more than 900 million members, to surface eight of the top decision-makers at an account who are most likely to engage with the seller. And importantly, Relationship Explorer provides insights into why buyers may be interested in hearing from the seller, such as a recent job change, being a past colleague, or even being a past customer.”
So not only does the tool highlight the contacts that you likely want to connect with, but it also gives you a way into an initial conversation, with ice-breaker prompts that could help to get the conversation started in the app.
That could be a big help in kicking off that initial outreach, easing the sales process with key contacts, and ensuring that you never miss an opportunity to engage with these important connections. Read More…
